“It’s way more romantic to think you can open a restaurant by the seat of your pants, but in reality, planning goes a long way,” says Michael Curcio, owner of Pyrogrill in Florida.
A successful business lies in the detail – the smallest detail could become your most significant aspect and also the matter that could lead to a downfall. Which is why planning is so important, it’s the make or break of any business. You might have the greatest chefs, but if your supplier is no good or your produce not of top quality, the broth won’t be the best it can be. The same goes for running a restaurant. If your restaurant doesn’t have the essential matters that it needs, its viability could lesson.
- Prepare for the worst
The unexpected is most likely to happen, but it’s how you handle those unexpected moments that determine if you’re a good manager or not. Running around like a headless chicken, yelling at staff is not the quality of a good business owner. Remaining calm and trying to figure out how you can remedy the situation, is the quality of a good business owner. Generator financing is the best investment any restaurant owner can make. With electricity blackouts that can occur anytime, you never know when you might need a generator.
- A website
Every business these days has a website, but their site is not a reflection of who they are. You site should reflect your business. If you have a kiddie’s restaurant, then your site should reflect it. It shouldn’t look sophisticated, even if adults are the ones searching. Parents know their children and if they come across a site that represents what their child likes, they will most likely take them there.
When someone comes across your site they should feel like they want to grab the dish from the screen. Make sure that any images you display look delectable. Provide a map of where your restaurant is situated as well as the menu. Many times people want to go to places where they know what they are going to get. It’s imperative that you include your site to be web friendly as well as any PDF menu’s to be web-optimised.
- Your signage
Your signage post is a major part of your physical branding. Your business sign need to be visible to passers-by. Those walking by will obviously see your signage, but what about motorists? Think of all the matters that could hinder your signage being seen. It should draw people in, but they should also be able to see it at night and not confuse it for something else.
You are the captain of this ship, the way you steer it could lead you to paradise. All you need are the essentials to get you there – on the way to success!